Tuesday, March 17, 2009

Talk about timing!

7 Journalists' well-designed portfolios

This article on 1000Words couldn't have come out at a better time. I just recently purchased the domain JustinMolter.com as an incentive to start preparing myself for graduation. The site is currently under construction as I am going through finals week at school and don't have to much time to work on the site. After seeing sites like Dawson Hunters and the ones in this article, only makes me want to get going on my site and get it done already. I am pumped to start aggregating all of my work and put it in one place for everyone to see.

Wednesday, March 11, 2009

On Screen Recording!

While working nights in the lab for our final project we were in need of extra b roll footage, which are the extra clips we throw in during interviews to make it less boring. Then while on youtube I noticed someone else using this on screen recording and I thought it was a great idea. So I got to searching and look what I discovered! Here are a few clips of the footage I took on my screen using a program called BSR Screen Recorder 4.







Monday, March 9, 2009

This is truely Epic!... Epic Productions that is!

As expected we would be working on the project last minute. Everyone is busy with final projects and finals week only around the corner. Tell you the truth I still don’t know the exact amount of how many people are in our group. Is it 15 or 16? I personally think the group should have been kept to a smaller size. With such a big group of diverse people on their own agendas it’s hard to communicate and organize productive meetings. I know it’s a lot of work but I still don’t know a few people’s names or what they have done. I still think the project would have turned out fine with fewer people in the group. Lame, I was hoping to get to know the group so there could be the possibility of future collaboration. This was when I thought it would be a good idea to come up with a production company’s name.

Before I start anything else I just have to give a big shout out to Sami Redmond for being the main director of this group. She took on a great role and did what she could to organize this great idea of a project. It’s truly hard to lead a big group of 16 students so thank you for taking on the role.

Throughout the course of this project I filmed and edited Ann Robinson and Pamela Cytrynbaum. We took them both into the KBVR studio A and prepared them with microphones and lights. Both of the interviews went great but at the time I wasn’t sure how exactly everyone else in the group filmed theirs. Did they ask the same questions? Did we get the right content? Do we have the right camera shots? This was an early error we hit as some of our videos varied in content, lighting, and camera angles. As a group we should have discussed more in depth what everyone should try to achieve from their interviews. Aside from this I still think we gathered an appropriate amount of material I just wish it would have been a bit more organized.

The Hoveland computer lab was the place to be as the group was seeking out completion of the project. At the lab I edited down footage from Robinson and Cytrynbaums interviews. We needed to break them down into quotes that we could put in the final product. We also had a bunch of voice over without any content to support it so we needed b roll which is extra footage that is intercut with an interview. I organized the entire b roll that we had for Brock Ameele who was the chief editor of the footage. I personally think we should have video recorded EVERYTHING rather than just some interviews all interviews and even behind the scenes work we did at the lab. Something interesting that I discovered in the search of b roll was the discovery of on screen recording, which allows you to record and area on your computer screen. This is great material to include with the voiceovers so I created one for getting to the NMC web page, KBVR TV, KBVR FM, and the Barometer.

I honestly feel like I spent a great amount of time working on this project figuring out how to record what’s on your screen takes a little bit longer than you think. Then trying to match up what is being said with what should be shown on the screen. Doing the filming for the interviews was great fun I am already familiar with most of the equipment in the studio so we were able to get everything set up quick and then torn down quick and out of there at a decent time. With the editing I just edited little clips that could be thrown into the video. I feel like I had a voice in the creation of the run sheet with what we should do and where it should go but I also feel like I would have made a more in detail run sheet including transitions, audio tracks, and overall organization of the film. With being a producer already I wanted to give others in the group a chance to get their hands dirty with some production so I really tried to be a utility for what anyone may need or need help with.

Overall I feel this production was like a roller coaster as it was my first time working in a big diverse 16 person group. It was crazy at times and it was awesome at times with a great breakthrough in the project. I personally think Cytrynbaum is going to have a great jaw dropping expression on her face after she sees the final product. Lastly I hope it is something that carries on through the College of Liberal Arts and does actually get shown at START. Let it be known that New Media Communications is here and here to stay!

Thursday, March 5, 2009

NMC 435 Media Effects Paper

What’s So Funny?

Laughter; it’s something we are all capable of and is among one of our natural reflexes. Since the beginning of time laughter has connected people, communities, and history. From ancient Rome’s satires, to the Hollywood hits we see in the theaters today, comedy has proved just how much of a universal utility it is. But what makes something funny? How do you make someone laugh? These questions are just a few that arise when I think about laughter and its entertainment effect. When it comes to spicing up this entertainment factor of my Dating Game show I’ve produced throughout this term, it’s funny just to see what a little laughter can do.

My show is originally filmed and broadcasted live on KBVR channel 26 every Monday. It’s the classic game show where a single contestant questions a group of three contestants while remaining hidden from one another ending with the hopeful single would choosing one out of the three to go out with on a date based on the answered questions and dialog. Considering this is only its second term running, there is always room for improvements, I’ve learned a lot from my experience this last season. The show is usually pretty funny as all the contestants are local students; however there is no real way to gauge just how good the show will be when it begins. Keeping an audience’s attention is another thing. This is where the entertainment factor comes in as we pay close attention to everything involved with the production such as the sound effects, lighting, music, camera shots, and the set design to keep the audience stimulated.

At the introduction of the show we start off by showing a few short clips of older shows with an upbeat happy track playing. The purpose of playing the track is to grab the audience’s attention and make them feel giggly. Plus, every game show needs a catchy introduction. On the set, we have a white backdrop splattered with red, blue, green, and pink paint. We also have a few lights that have blue and red gels. The use of these bright and warm colors is to create a comforting mood in the viewer allowing them to relax more and be mindless of fear. According to a study done by Kendra Van Wagner at About.com, “these warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.” She also states “Red is associated with love, warmth, and comfort.” The use of color plays a very important role in the show as it sets up the initial mood of happy thoughts and comedy. If we were to have dark colors on the set it would not seem like a happy Dating Game show but rather a more dark sinister on making the comedic aspects impractical. Because bright colors encourage positive feelings we utilize this to add to our comedic production.

People are pleasure seekers who make choices depending on mood. In his studies, Dolf Zillman presents a theory of stimulus arrangement that “projects, amongst other things, that individuals consume media entertainment purposely in efforts to manage moods. More specifically, the theory posits that individuals are capable of choosing materials for exposure that modify and regulate affective experiences and mood states in desirable ways, and that these individuals frequently and habitually make choices that actually serve the specified ends.” (Zillmann 1988) What this means, in regards to my show and its entertainment factor, is its audience. For the audience, who may be viewing the show for this mood management or pleasure seeking, there needs to be a definite genre to my show. It is my hope that the show is portrayed as a distinct comical performance. This is important because if there is any ambiguity in the production, the audience would not know how to act accordingly to its material. As I mentioned before there were many corrections we added to the show over the course of it running. One of these corrections was to decrease the amount of silence on the set. When the show is observed without any complimentary audio, it loses its appeal. We needed a way to let the audience know that they were suppose to laugh. The laugh track encouraged this to boost participation and the entertainment factor. It is often that pleasure seekers also repeat pleasant experiences. In this case, we would be referencing the “return” audience and their consistency in watching the show. The addition of the laugh track to my recent runs of the show is just what was needed.

While looking for ideas to get a better crowd reaction and more viewers for my show, a friend of mine brought up the idea of the laugh track. I thought this would be a great idea, so I decided to do a little research. I found an article titled “Why do sitcoms have laugh tracks?” It says the laugh track is a cue to the audience telling them when they need to laugh. “For those who've spent the last 55 years in a monastery, a laugh track is a pre-recorded effect inserted into most sitcoms not taped in front of a live audience.” (Cartwright, 2005) The effect has been around for quite some time now, dating all the way back to its debut in 1950 when the "Hank McCune Show" decided to add in recorded laughter to its show to try and get more laughs since they were not getting an adequate amount of laughs from the audience. For the OSU Dating Game Show, we insert in the laugh track after one of the contestants say something that our sound operator thinks is funny. Since it is recorded live the track has to be inserted right then and there based on the personal judgment. So there are times where something said may not be particularly comical but, the track is still played anyways. This does lead to some problems; however, the laugh track is generally a comedic aid. (StraightDope.com, 2005)

Could the addition of a laugh track at the wrong time actually diminish the entertainment factor? In research done and documented by James M. Olsen in his book Self-inference Processes, he brings about the idea of mirth. Mirth is loosely defined as the amount of enjoyment usually followed by laughter. In his study, he cited creditable sources which “stated that a laugh track can have real effects on individual’s mirth responses.” (Olson, 1990) For his study James m. Olsen gathered three separate groups of subjects, one being the control, and placed each of them, individually, in an environment where they were provided two joke books; one containing a laugh track and one without a laugh track. They wore headphones with recorded audio instructions as their mirth reactions would most likely be influenced by company. Subjects were told “that the experiment was investigating factors that affect how people react to humor, especially external or environmental factors. Thus, they would be shown humorous materials under different conditions and would rate them for funniness.” (Olson 1990) They were then informed that canned laughter was one external factor being examined in the study. Those with “increased mirth” condition were told that laugh tracks have been shown to increase smiling and laughter. It was expected for these individuals to misattribute some of their mirth responses to the laugh track and therefore, assume that the jokes they were laughing at while exposed to the laugh track, were not actually as funny as they seemed. The control group was told that laugh tracks have been shown to have no impact on smiling and laughter. The hope was to see if these individuals would relate funniness directly from their own mirth responses. The final group, labeled “decreased mirth” condition, were told that laugh tracks were shown to reduce smiling and laughter and therefore were expected to augment the perceived funniness of the jokes they read while exposed to the laugh track. The study concluded that subjects inferred the funniness of the jokes, in part, from their mirth reactions, but either discounted or augmented their reactions during the laugh track depending on whether it was suppose to increase or decrease their mirth. What I understood from this study is that if people become aware of the canned laughter, it may reduce their overall enjoyment as they would feel conned or deceived. However, if they didn’t attribute their own laughter to the laugh track they would continue to stay entertained. I knew that the sound operator and I must understand the consequences of implementing a laugh track. Once we did we utilized it and have seen positive results.

When we first decided to add the laugh track to our show it took some time to get the timing down between jokes. The first time we placed in the laugh track, the timing was a bit off and interfered with the person asking the questions. This made viewers a little confused to why there was laughing going on while someone was asking a question. As time went on, the sound board operator was able to include the laugh track at more appropriate times. It became largely successful; even the people working in the control room were laughing more. This lead to an increase in our viewers boosting the OSU Dating Game to the number one hit on the streaming site KBVR.com.

The target audience most influenced by this media effect of entertainment would have to be the average college student. When I say average, I mean those who would otherwise not be familiar with the inner workings of entertainment and the comedic strategies used. After all, everyone is not a New Media Communication student. The typical college student most likely who grew up in the sitcom era is more than familiar with canned laughter, though they probably will not dissect its use and effect too much. This is important to note because there is a good chance college students watch the show to have some effect on their mood, usually positive and involving laughter, when watching a live game show. The more oblivious the audience is to the tactics we use to influence their emotions, the better.

Entertainment has always strived to keep people engaged, and their strategies in doing so have been formed over centuries of application and practice. When it comes to producing this entertainment, such as through a Dating Game show, the better understanding of both audience reaction and how to influence their moods, the more easily one can achieve the intended medium’s results; in regards to my show, creating a return audience, keeping their attention, and above all make them laugh. I believe with tactics my crew and I employ, including bright colors and a laugh track, we are largely successful as a comedic entertainment.






Works Cited

Cartwright, Robin. "The Straight Dope: Why do sitcoms have laugh tracks?" The Straight Dope - Fighting Ignorance Since 1973. 16 Aug. 2005. http://www.straightdope.com/columns/read/2218/why-do-sitcoms-have-laugh-tracks.

Olson, James M., and Mark P. Zanna. Self-inference Processes. Lawrence Erlbaum Associates, 1990.

Wagner, Kendra V. "Color Psychology - The Psychology of Color." Psychology - Student Resources - Psychology Articles. http://psychology.about.com/od/sensationandperception/a/colorpsych.htm.

Zillmann, Dolf. Communication, Social Cognition, and Affect. Ed. Lewis Donohew, Howard E. Sypher, and Edward T. Higgins. Illustrated ed. Lawrence Erlbaum Associates, 1988.

Monday, March 2, 2009

Really!? Twitter gets another new tool for journalists. - Reader Response

Twitterfall: A New Twitter Tool for Journalists

About a month ago a new twitter application was thrown up on the web called TwitterFall. This site was created to make twitter that much simpler. It actually has a live fed of tweets that just keep coming. You are able to set it up so you are either following everyone or just the select few that you choose.

“If you're a journalist, this is a must-see -- for about 10 minutes. Then it becomes a must-use.” (Paul Bradshaw)

This new site allows users to scans tweets at a much easier rate. They are even able to change the speed setting on how fast tweets come out. It also allows you to run scans that are split up depending on keywords that you select. If you would like to you can setup geo-filtering which will give you tweets from certain locations on a global scale. Lastly it’s easy to use and makes twitter that much easier. It allows you to do everything you would normally do on twitter but with a live interface that you can pause at anytime by simply scrolling your mouse over a post.

“Yes, this is yet another Twitter interface. But: This is Twitter on crack ... on roller skates ... in a jumpsuit.” (Poynter)

Why is twitter getting so much attention? This site is a lot more informative than most people think. I personally don’t use it very often but after hearing about it in class it seems to be everywhere. When I first created my account and made my first tweet I thought it was ridiculous. Who cares that I am just listening to music? As time went on I saw this site as something useful and wasteful at the same time. It’s a great way to get news quick and fast by just following a news stations account but I think that all the users that use it for telling people what they are actually doing is kind of lame, get off twitter you are distracting me from getting my news.

Why Blog? - Reader Response

RGMP 2: Start a blog

In a blog created by Mindy McAdams called Teaching Online Journalism she has developed a reporter’s guide to multimedia proficiency. She has designed this to help journalists get to the next level of competition by providing them with tips and hints on what they need to be doing to succeed. A lot of success comes from the experience and exposure itself. People are more prone to remember an experience that allowed them to get involved to create exemplars. The more times they face the exemplar the more familiar with it they will be. This will also allow for more conversation starters and things to talk about in a social setting. McAdams says that the first thing you need to do is to start reading blogs and setup the RSS feed. News travels faster than ever now a days and the best way to keep up is by reading blogs.

In this post McAdams recommends to journalists that you create a blog as soon as possible and get going. It is said that most people who stay up with their blog in the end get some sort of connection that they probably wouldn’t have got otherwise. Possibly getting a job because of a random blog post you made is quite the motivation to try and keep a blog active for as long as possible. I know I am going to do what I can to keep mine going. I already feel special enough because BJ Fogg a Stanford University researcher posted a comment on one of my earlier posts.

When trying to manage and maintain a good blog McAdams provides two essential practices that will keep your blog growing. First you need to link out, which means linking your blog to other blogs out there by referencing their posts and using some of the information provided from their blog. “This makes you visible to other bloggers and also (via trackbacks) to other blog readers.” (McAdams) The second thing you want to do when making you blog popular is to make comments on other peoples blog posts. Make sure you include your name and a link to your blog. This creates more exposure of your blog allowing more people to access it from different locations.

Along with creating these blogs and commenting on others you have to make sure you know what to write about. People don’t want to hear about you personal lives and what you had for lunch. Blogs are an exchange of information and knowledge, it’s a way we can educate ourselves without going to the classroom. McAdams recommends your write about “beat” which I believe to be what your doing and doing well. Including any problems or struggles that you had and how you overcame those experiences. I can only hope I find my own style in blogging and maybe someday it will grow to be well known.

Final Project Update

This week for Epic Productions I went to the ever so famous Hoveland computer lab and met up with Sami. While we were there we did some editing of footages that we have gathered so far. We are editing all of our interviews into little quotes that we will mash up mixed with music, photos, and extra video clips we have. I have a feeling that we are going to be spending a lot of time in there this next week. I also went and talked to Kami Hammerschmith the Asst. Director of Student Media for Advertising & Marketing at The Daily Barometer and was recommended by Ann that I ask her. She had me send her an email which I thought I would share with you hope it works and we get some sweet content!

Hello Kami,

My name is Justin Molter, I came in yesterday and talked to you a bit
about this project. The project is a multimedia package seeking out to
find the definition of New Media Communications. We have done multiple
interviews with professors in the department describing their
experiences and talking about the field that they are into. In our
video we talk about The Barometer as an opportunity for students and
how it’s evolved overtime. What I am looking for from you is any kind
of images or video clips that you may have from the past showing
students working on the old hand based machines. We are looking to
show the evolution of media and if we had some of this older images
that would make the project that much better. If it is good enough we
are looking to get it shown at START.

Thanks for all your help,
Justin Molter