I think this is pretty cool a combination of ESPN sports and Electronic Arts sports. Bring the video game world with the television world will only attract new viewers just because it is something new and exciting. The Walt Disney Company has been working on this new technology for the last year that will allow for the host to interact with virtual players.
This is really interesting stuff I am excited to see the different types of technology that are coming out. They said that they will soon be able to create a sequence that will show different scenario of a play, the example they use is what would have happened if Peyton Manning thrown right instead of left.
I think we will be seeing more and more of this as time goes on. People are always in search of what’s new and exciting. I can see other channels besides ESPN teaming up with the video game world to attract like minds. Channels like the Science Fiction channel combining some creepy monsters from a game with human actors to create a 3D world. This will only attract new young viewers of the program as they see familiar characters from their video games.
I don’t have the biggest reaction to this article it is just cool to learn about it. In 2005 Electronic Arts and ESPN made a contract worth $850 million for EA to create games that use the ESPN name and content. That is a huge number, it’s crazy to think how much is behind the scenes of the $50 dollar game you buy at the store or behind the set of Sports Center. I think it would be cool to be working in a department of either companies and I look forward to seeing what they come up with next.
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